The ecommerce industry already has a lot of competition, even if you have a niche ecommerce business.
Why there is a heavy competition? Nowadays, we have a lot of no-code and low-code e-commerce website builders where you can easily build an e-commerce website and start selling immediately.
Creating a website isn't enough for business. You need to attract visitors and make them come to your website and convert them.
Now in this blog, I will provide the SEO tips you can use with your e-commerce website and increase organic traffic.
1. Start SEO from day one:
I don't how many people going to make this mistake. Developing the entire website and doing the SEO is a big mistake. We made the same dump mistake on our project.
Let's say for example if you are building an e-commerce website with an IT team, definitely, it will take 3 to 6 months and after launch, you will do SEO then again it will take 6 to 1 year to gain organic traffic and make money.
Instead, Start doing the SEO from day one by posting a blog with setting up the CMS.
2. Keyword Research:
Start with Keyword research and find your competitors in your industry. Once your find you competitors try to break down their SEO Strategy. Then, All you have to do is just follow the same strategy.
For Keyword Research you can use these tools:
Google Keyword Planner - Free
Answer the Public - Limited free version
Ahref - Paid
Semrush - Paid
Soovle - Free
3. Mobile optimized:
We made this big mistake when we built our eMarketplace. We never thought about SEO, mobile optimization, etc. We only built web applications and it is not mobile-optimized. When we tried to do the on-page SEO and found that we had a big no for Mobile mobile-friendly website.
So make sure your website is mobile-friendly.
4. URL Structure:
Make sure your website URL is structured. I have provided the below example.
Yourwebsite.com/category-name/Productname
Note: Make sure you have set up the landing pages correctly.
5. Setting up the Category page:
Setting up your category page is very important because it has all the products listed on a particular category.
To give an example of this I have searched "t shirt for men" and the first result is from Myntra.
So we gonna break down Myntra's Category page.
Here is a link for your reference. https://www.myntra.com/men-tshirts
When I searched the keywords like "t shirt", "tshirt", and t-shirt" on the above-mentioned page there were around 130 keywords.
As you can notice, They mentioned the keyword "T-shirt" in all the products and that's the result it showed 130 keywords.
Apart from that there is a blog with 1000 keywords about T shirt, The same has been followed by Ajio and flipkart.
5. Product Description:
Focus on the Product page SEO for each product your upload. Do not copy-paste the product description from other websites. Google will penalize plagiarized content. Additionally, you can merge your primary keyword + product name,
SEO for e-commerce product pages plays a crucial role in generating organic traffic
Also, make sure you use bullet points to make it readable.
6. Longtail keywords:
You should not focus on Highly competitive keywords. You should focus on low-competitive keywords which are longtail keywords.
Thanks for reading!
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